Matt Gordon, the Authority Muse

My “Cautiously Optimistic” Review: History’s 3-Part “Abraham Lincoln” Documentary — Episode 1

You can’t ever learn too much about your Authority Archetype, and I try to follow everything I can about every Archetype because I help people adapt the strategies from these historical figures to become influential experts and Thought Leaders. So you know I’d be glued to the television for the first installment of History’s 3-part …

My “Cautiously Optimistic” Review: History’s 3-Part “Abraham Lincoln” Documentary — Episode 1 Read More »

What Abraham Lincoln’s Mid-Life Crisis Taught Me About Thought Leadership

When I started assembling my list of Authority Archetypes — the thought leaders who would represent the recurring authority strategy patterns I’ve spotted over the past several hundred years — Abraham Lincoln was at the top of my list.  Lincoln is the only Authority Archetype political figure, and for good reason: he has very broad …

What Abraham Lincoln’s Mid-Life Crisis Taught Me About Thought Leadership Read More »

It’s Not About Your Stuff

“The only way to advertise is by not focusing on the product.” — Calvin Klein Isn’t this the truth… and it’s one of those things you just don’t get it until you finally get it. If you haven’t gotten it yet, I’ll try to help: I can’t think of any thing off the top of …

It’s Not About Your Stuff Read More »

More Than Information.

“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” — Eugene O’Neill Your audience wants certain things from a Thought Leader, and you’d better not get confused about what they are. Chances are, you are confused, so I’m here to give you a helping …

More Than Information. Read More »

Stop It.

“It’s taken me all my life to learn what not to play.” — John Birks “Dizzy” Gillespie Let’s say you’re good at the job. Really good, in fact. And let’s say that other people who do what you do could probably benefit from your advice. Let’s even stipulate that they would pay for it. Thousands …

Stop It. Read More »

Don’t Feed The Monster

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” — Horace Walpole If you’re an expert about something, you may have a chance of becoming a Thought Leader in that subject. If you do and say the right things, you will attract an audience that …

Don’t Feed The Monster Read More »