Why Thought Leaders Need a Call to Action Strategy

As a Thought Leader, your primary aim is to provide value to your audience. However, your message is incomplete if your audience doesn’t take any action on the information you have provided. That’s where a call to action (CTA) comes in.

A call to action is a prompt that encourages readers, viewers, or listeners to take a specific action towards doing something about the information you have provided. It can be anything from signing up for a newsletter, buying a product, or leaving a comment on your article or video. 

Examples of CTAs include “Sign up for our free trial,” “Download your free eBook today,” or “Get your exclusive discount now.” All of these might be very successful, depending on the context. That is why it is important to test the wording of your CTA to see which one works the best.

In today’s world where attentions span are short, it’s important to have a strong and effective CTA strategy to turn people into followers, and followers into customers.

The key to crafting effective CTAs is to make them persuasive through strong messaging. So here are some tips for crafting persuasive CTAs:

Use action-oriented language that drives your message forward, such as “Grab,” “Join,” or “Subscribe.” In other words, lead with a verb.

Keep it short and sweet. Make sure your CTA is easy to understand and straightforward. Now is not the time to get cute or to drop hints. Be bold, and be direct.

Provide value to the reader. A CTA is always more effective when it offers a clear benefit or incentive to the reader. They aren’t going to do anything for you, so they need to understand why they should do it for their own benefit.

Create a sense of legitimate urgency. If there is any kind of deadline or limitation, make sure you highlight that. People respond to urgency like nothing else.

It’s also important to note that the placement of CTAs on your website or Thought Leadership material is key. Placing them in high-visibility areas can increase click-through rates.

An effective CTA strategy is essential for successful thought leadership and information marketing. It engages potential customers, drives conversions, and helps you build and maintain thought leadership in your industry.

My call to action, right now, is this: Register for a free subscription to my daily thought leadership emails so you can up level your skills and achieve the recognition and reward you deserve. Sign up today, right now, at You Can Be A Thought Leader.