Are you an Expert, an Authority, or Thought Leader? Learn the differences, how to decide the best role for you, and how help people, create a legacy, and get paid for your expertise.
Every Thought Leader should read these 14 books. They are the most important and useful books ever written about building, maintaining, and influencing an audience.
An Authority Asset is used to bring intentionality and consciousness to authority building and thought leadership. Without Authority Assets, the job becomes harder, more expensive, and less certain.
If there’s one thing marketers know for sure, it’s that people find new things exciting. It’s why at least every few months, one of the things you regularly buy will have a “New! Improved!” label slapped on the packaging. When you run into someone you
Welcome to day four of “Making Your Stuff Cool.” To review, we covered the little-known “RADIO technique” on Monday, the Teenage Mutant Ninja Turtles tactic on Tuesday; Wednesday was about making predictions, and today is about details. We’ve all heard the saying that “the devil
Welcome to day 3 of “Making Your Stuff Cool.” As previously discussed, I’m talking about driving up the interest of your audience by making your information “cool.” On Monday, we talked about the “Radio Test.” On Tuesday, we talked about combining the interests of your
When it comes to content marketing — the way we build an audience, establish authority, and promote our products and services — a lot of Thought Leaders just throw stuff at the wall on a fairly irregular basis and see what sticks. Why? Because although
(DISCLAIMER: This isn’t really about Joe Biden. At all.) My wife and I were on a Caribbean cruise last week. It’s one of the few times a year I totally unplug from news and social media. But one thing did cut through the noise: news
When I started assembling my list of Authority Archetypes — the thought leaders who would represent the recurring authority strategy patterns I’ve spotted over the past several hundred years — Abraham Lincoln was at the top of my list. Lincoln is the only Authority Archetype