Today, let’s talk about testing and experimentation in Thought Leadership. You probably already know that establishing yourself as a Thought Leader in your industry requires constant innovation and experimentation.
As an information marketer, it’s essential to take risks and try new things. Today, we’ll discuss why experimentation is crucial in thought leadership and explore some areas wherein you could greatly benefit by testing and experimentation. I think you’ll get a lot out of this if you’re willing to put in the work.
Experimentation can take many forms, such as introducing new marketing strategies, changing the format of content, or exploring new social media platforms. When it comes to thought leadership and information marketing, being open to trying new things and learning from them can be transformative.
Some areas in which experimentation is key include:
Content formats – Blog posts, videos, podcasts – experimenting with different formats and seeing which ones resonate most with your audience can be eye-opening.
Social media – depending on your audience, some social media platforms will definitely be more effective than others. So this is a great area to experiment in.
Product development – trying out new products or variations on existing products can inform the direction of your business and inform your audience. You’ll sometimes be pleasantly surprised at your results.
Whatever you experiment with, it’s essential to look objectively at the results and use them as a learning opportunity. You may discover new strategies or techniques that you hadn’t considered previously.
Experimentation is a necessary component of thought leadership and information marketing success. By constantly iterating and trying new things, you can stay ahead of the curve and differentiate yourself from the competition. Be open to new ideas, and don’t be afraid to take calculated risks.
Here’s an experiment you can start right now: Dedicate the next six months to growing your thought leadership. All you need to do is to sign up for my free daily thought leadership emails. Implement one strategy a week — that’s just one out of five — and see what happens in the next six months. You can start this experiment by going to You Can Be A Thought Leader and dropping your email address in the form. The very next weekday, your experiment can start. I can’t wait to see what you accomplish!