If you want to establish yourself as a recognized and well-rewarded Thought Leader in your market, creating and selling information products is a key part of that goal. Providing such products to your audience is a great way to help them achieve the transformation they seek.
Information products are resources that provide valuable insights and knowledge to your target audience. They come in various formats, such as ebooks and physical books, physical written courses, video courses, or membership sites.
Each format has its own strengths and weaknesses, and you should choose the formats of your various products carefully, according to the buying behaviors of your market, the curriculum you plan on teaching, your pricing strategy, and other factors.
To create impactful information products, you must invest time in designing a balanced product and curriculum that is tailored to your audience’s needs. A well-designed information product has several characteristics. Let’s go over a few right now:
Impactful information products provide value to your audience. Ensure that your product solves a problem they have or introduces them to a body of valuable knowledge.
Impactful information products are easy to understand. Communicate clearly and avoid any sort of technical language your audience might not understand.
Impactful information products are are tailored to your audience. This is where having an intimate understanding of your market comes in. Whether you are sharing insights for beginners or planning an advanced course, ensure that the content is aligned with the audience’s expectations.
Curriculum design for information products is critical, regardless of format. A well-designed curriculum will have a logical flow that builds on the previous lesson or chapter. It should be paired with appropriate examples, questions, and assignments that reinforce the subject’s concepts and provide opportunities for students to confirm to themselves that they are on track.
Crafting impactful information products takes time and effort, but it can pay off handsomely when done well. They can help you establish yourself as a Thought Leader in your industry, provide the income an expert deserves, and provide valuable insights and knowledge to your customers.
Against my own advice and better judgement, I don’t have a information product to sell you. But I should! In the meantime, I only have something to give you for free:
Every day, I email a group of my followers a tip on how to build and maintain thought leadership. It would be a great way for you to up level your skills and start making real progress toward your goals. You can sign up for these emails at You Can Be A Thought Leader.