Matt Gordon, the Authority Muse

folder label labelled Assets

Start Building Your Authority Assets

An asset is something that produces value. In other words, an asset is something that doesn’t cost, but pays. An Authority Asset is used by an Authority or Thought Leader to bring intentionality and consciousness to their Authority building or Thought Leadership.  Without these Authority Assets, the job becomes harder, more expensive, and far less …

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price tag marked Thought Leader

How to Become a Thought Leader

When we talk about being an Expert, Authority, or Thought Leader, we are actually identifying three different roles in society. The three roles have to do with varying levels of expertise and also three different relationships with an audience, if there is an audience at all. I’m going to attempt to map out these roles …

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Announce your presence.

“I decided that I would be one of the biggest new names; and I actually had some little fancy business cards printed up to announce it, ‘Count Basie. Beware, the Count is Here.’” — William James “Count” Basie There are a few key elements to his quote, and this is one that we really need …

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Be interesting or go away.

“Either write things worth reading or do things worth the writing.” —Benjamin Franklin Ever see a would-be Authority who is most decidedly NOT an authority? There’s only one reason why: they’re not interesting. Boring. Flat. This would-be Authority doesn’t make anyone feel anything, because they’re too busy “informing” them. This person has, consciously or not, …

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