There’s a trick that all the best Thought Leaders know, and today, I’m going to teach it to you.
Abraham Lincoln knew it.
William Randolph Hearst knew it.
Heck, even Donald Trump and Joe Biden know it.
You might know it, too, but you might not be using it.
If you want to speed up the connection between your audience and yourself, you have to sound like yourself.
Does that strike you as weird?
All I’m saying is that you, as a Thought Leader, need to have a distinctive and identifiable voice.
If a follower were to pick up something you’ve written and read it, do they hear your voice in their head? Could they properly identify the author just by the style of writing?
It’s not necessarily easy to learn to sharpen your voice, and you might find yourself trying to sound like someone that you follow. You’ll need to spend some time getting over that, and the only way to do it is to practice being you.
It’s one of the reasons I write every day. Certainly far from the main reason, but it’s a tremendous benefit.
If you struggle with finding your Thought Leader voice, there are some shortcuts and hacks I can help you with that will help.
You can start learning some critical thought leadership tactics by signing up for my daily thought leadership emails at You Can Be A Thought Leader.