One very common mistake a lot of would-be Thought Leaders make is that they try playing the role of teacher to their audience.
Logically, this makes a lot of sense. But in real practice, it doesn’t work.
Ask yourself, how many teachers in the world are perceived as Thought Leaders?
Not many, and those who are Thought Leaders are typically research-oriented college professors who publish books for the mass market.
Why is this?
Because people susceptible to becoming a follower of a Thought Leader aren’t looking for information, they’re looking for transformation.
And transformation through mass persuasion requires a leader.
So thought leadership requires a different set of skills than simply planning a curriculum and the transfer of knowledge.
It requires the ability to capture and maintain attention, the ability to fascinate, to entertain, to emotionally connect, and yes, to inform.
So you’ve got a lot boxes to check to get this right.
And that’s why I’m here, to help you do that. If you would like that help, your first step costs nothing. Just go to You Can Be A Thought Leader and sign up for my free daily emails. Read those, put the principles and tactics to work, and see what you think.
If you don’t like it, stop. If you find thought leadership a rewarding and impactful activity, then maybe we can talk. But it all starts at You Can Be A Thought Leader.