The “One Thing” Key to Thought Leadership

I had a conversation over the weekend that I want to tell you about. 

Somebody asked me one of those “one thing” questions. In this case, it was, “what’s the one thing that I could do that could make me a Thought Leader?”

I thought about it for a moment, and then I gave my answer. But before I tell you what it was, what would your answer be?

What’s the “Royal Flush” of thought leadership that could beat all these “content marketers” spreading their mediocre dreck all over the Internet?

What’s the trick to beating AI at its own game? You can’t become a Thought Leader using “me too” or “also ran” type of content, so it has to be better than what AI will come up with.

So what would you say? What’s the one thing that could be the key to thought leadership?

My answer was a bit of advice: conduct original research, and from there, you can draw original conclusions. The research and conclusions will be your intellectual property. 

You can quickly become known for asking and answering questions that everyone wants to know the answer to, but nobody has had a way of finding out.

AI can never do your research and draw your conclusions, and content marketers will cite your material. Most of them will be cool enough to give you credit. That way, you’ll be doing concept marketing, a step above content marketing.

Original research is the exclusive benefit that only you can offer your followers, and I strongly suggest you make the most of it.

I publish my own original material every day, and you get it by signing up for my daily emails at You Can Be A Thought Leader.