Tell Them. Then Tell Them Again.

“In America, the race goes to the loud, the solemn, the hustler. If you think you’re a great writer, you must say that you are.”

— Gore Vidal

You wouldn’t want to hear your spouse say something like, “of course I love you, I already told you that.” You want to hear their affirmations on a regular and continuous basis. Your audience needs affirmation, too.

But it’s not just about how much you love them. It has to go far deeper than that.

I don’t care how much you teach your audience, how much value your provide, or how fantastic their results. If you don’t regularly and consistently remind them of how great it’s all going, they are either not going to realize it or they are going to forget it. Quickly. 

As in, you won’t hardly believe how fast they forget what you did for them.

So — at the risk of coming off like a braggart — you simply must remind them that you are the leader, they are the follower, and you are leading them great great places. That they’re lucky to be alive, lucky to be doing what you tell them to, and that through the tactics you teach, they can make their life better.