“The average voter has to hear a point seven times before it registers.”
— Paul Weyrich
At The Educated Authority, we talk a lot about stories. We spend a lot of time constructing them, refining them, and improving them. We polish them until they sparkle like a diamond.
Yeah, it’s a lot of time and work.
But do you know what the educated Thought Leader or Authority spends even more time doing?
Telling those stories. Over and over. And over again.
Just at the point where you think your audience doesn’t want to hear your stories any more, and you’re sick to death of telling them, that’s when the most attentive of your audience is just starting to get the point. It is only then that they begin to think, “hey, I think I might have heard this before.”
But they don’t mind because it’s a great story. And you tell it really well.
And then they look forward to hearing the story again.
After a few more times, they’ve got it down, and they start telling other people. Yep, they steal your story. If you’re lucky, they’ll give you credit maybe on third of the time.
And that, my friend, is when you start to become a thought leader.
So get your stories ready and start telling them. Let me know if I can help.