Simplicity Sells

“Art is the elimination of the unnecessary.”

— Pablo Picasso

What’s nice is when someone can strip out the peripheral and the extraneous and distill the situation down to a basic set of facts that can then be addressed.

Now, let me ask you a question: Are you a Thought Leader?

The reason I ask is because if you are a Thought Leader, I just described your job two paragraphs ago. Are you ready to take that on?

As you’re preparing to teach — and sell to — your audience, your North Star is a system of thought that can be easily absorbed and repeated.

People want ideas, simplicity, clarity, and confidence about their results. Those things can best be delivered by someone who can “cut to the chase.” This is you, right?

Do you know what people don’t want? Complexity, gray areas, and “it depends.” That makes life more complicated, and they feel their lives are complicated enough.