I’m often asked “one thing” questions.
You know, “what’s the one thing I need to know to…” type of stuff.
Everybody wants the magic “one thing.” One thing to do to lose weight and get in shape. One thing to do to get rich. One thing to do to… and so on.
But if you’re an expert, you know it’s more often a lot of littles than just one big thing.
But today, I’m going to make a bit of an exception for people who want to learn how to be a Thought Leader and have no idea where to start.
With apologies to Simon Sinek, this is maybe not a time to “start with why.” Instead, I tell would-be Thought Leaders to start with “who.”
Because who you are leading as a Thought Leader makes all the difference in your success (no matter what your “why” is in defining “success”).
Choosing the right audience makes the difference between your profit or loss, your happiness or unhappiness, and having a somewhat easy or very difficult business to run.
Here are some questions you must answer about your “who” people…
Can you find enough of them to build a thought leadership business?
Do those people have a transformation you can help them achieve?
Can these people afford to pay you what you need to be a well-rewarded Thought Leader?
Can you affordably find these people out in the world and reach out to them?
Has anyone else made any money selling products or services specifically to this group?
And finally, would you enjoy interacting with these people day in and day out?
So I just gave you the first six questions an aspiring Thought Leader needs to consider, and if you find yourself answering “no” to even a single one of them, I would think twice about selecting that audience.
If you’re ready to consider how to make a Thought Leadership business an add-on to your business, I have good news: your first step costs nothing. Go to You Can Be A Thought Leader and register for my free daily emails that will help you build your business every day. These emails will make the difference between knowing how to get where you’re going and being lost in the dark.