Is Your Audience Bored and Unengaged? Here’s Why.

“If you haven’t found something strange during the day, it hasn’t been much of a day.”

—John Archibald Wheeler

Do you know why people naturally look up to you as an Authority?

Hint: it’s not because of the information you tell them. I’d say it’s been commoditized, but it’s usually free.

The reason people look up to an Authority is because there is something about the Authority that the audience wishes it had; a superpower, in essence.

Part of your job as an Authority is to project a life that is more interesting than the lives of your audience. 

What are your superpowers? What do they wonder about you? What about you mystifies your audience? What do they envy? What about you is appealingly strange?

There are a lot of ways to do this — the people cheap in thought rent houses, cars, and even airplanes for photo sessions to establish a “look” of wealth and success. 

They’re doing it wrong. Your stuff is not your superpower.

Represent a broad, inspirational theme to your audience.

This takes work. That’s why the quote is here today to motivate you.

What did you find today that you can share with your audience? What did you learn today that you didn’t know yesterday?

Don’t fall into the “knowledge is enough” trap. What is it about you that your audience can aspire to? What results can you produce that they want? What can you do for them?