Have you ever noticed that in a lot of action movies, the villain is often a more interesting character than the hero?
There’s a reason for that.
People love to have a devil to fight.
A blind shipyard worker named Eric Hoffer deeply studied mass movements, and he noted that the people who set off these movements put as much thought and energy into picking a worthy enemy as they did in knowing what doctrine to embrace.
Every Thought Leader — the good ones, the evil ones… every effective one — has an enemy.
Every single one.
So I tell you: choose your enemy wisely and fight theme vigilantly.
As I consult with emerging Thought Leaders, we put time and thought into making sure their prime enemy conforms to the 7 qualities Eric Hoffer said an enemy must have.
It’s proven incredibly effective.
You can learn more in the book, “The True Believer.” Or you can shortcut all that reading and just have me help you apply its principles.
Either way… choose your enemy wisely. It’ll be one of the most important things you do as a Thought Leader.
Another big-time important thing all great Thought Leaders — whether emerging or established — should do is to subscribe to my daily emails that will make you better at all of this. There is no other daily email that will make you a smarter Thought Leader with a click and quick read each day. Sign up here at You Can Be A Thought Leader.