The Proprietary Paradox

“The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” — Voltiare I’m going to tell you a major secret in today’s Gem of Genius.  Here’s how you become a Thought Leader: You’re going to …

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Simplicity Sells

“Art is the elimination of the unnecessary.” — Pablo Picasso What’s nice is when someone can strip out the peripheral and the extraneous and distill the situation down to a basic set of facts that can then be addressed. Now, let me ask you a question: Are you a Thought Leader? The reason I ask …

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Steal My Story. Please!

“The average voter has to hear a point seven times before it registers.” — Paul Weyrich At The Educated Authority, we talk a lot about stories. We spend a lot of time constructing them, refining them, and improving them. We polish them until they sparkle like a diamond.  Yeah, it’s a lot of time and …

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One Skill Category Will Make You Money, The Other Will Make You Rich.

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” — Sydney J. Harris The skills of everyone, especially an Authority or Thought Leader, can be categorized into two basic groups: The clinical/technical/trade skills you employ to do your job.  The …

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Make The Insensible Sensible

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” — W. Edwards Deming Kind of harsh? No, not at all. At least not if you want to be considered a Thought Leader. Have you ever thought about how much you deal with that you don’t understand? We …

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The Expert’s Conceit

“Without promotion, something terrible happens… nothing!“ — P.T. Barnum The same scene in my life has played out for about 20 years: an expert at one thing or another says, “I need you to handle the sales and marketing of my stuff so I can do my thing, and I’ll give you part of the …

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Their Needs Are Your Needs.

“We’re living in primate heaven. We’re warm, dry, we’re not hungry, we don’t have fleas and ticks and infections. So why are we so miserable?” — Steven Pinker I think one of the most common mistakes an Authority or Thought Leader can make is to overestimate the mood and general condition of their audience. They …

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