What’s the Difference?

I’m often asked, “Matt, O Wise One, what is the difference between Thought Leadership and content marketing?” “Pfft. You think I don’t know?” “No, it’s just that I don’t know…” They’re getting sort of confused by this point. That’s when I whip this one out… “One of the two things in your question is written …

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Living Rent-Free In Their Head

I’ve always loved that phrase. “Living rent-free in their head.” And as a Thought Leader, it’s an essential. What I mean when I say “live rent-free in their head” is that they’re thinking about you even when they’re not consuming your content or communications. When you’re doing it right, your followers are running everything about your …

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Gaining Respect As A Thought Leader

The other day, I was thinking about how to make yourself irreplaceable. …That’s the subject of this month’s issue of Authority Gold. (You can register to get it at EducatedAuthority.com/newsletter …free, no charge.) I don’t have the time or space here to get into everything covered in a multiple-page monthly newsletter, of course, but maybe …

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Three Powerful Emotions

If I could harness and store just .0001% of all the energy people use suppressing themselves so they can fit into “polite society,” I don’t think I’d ever need to buy a gallon of gas again. Most people keep their misery hidden, not realizing how common the feeling is. In spite of that, people crave …

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