Welcome to another Manipulation Monday — an irregularly-published You Can Be A Thought Leader series on the one-on-one tactics of mass persuasion. Former FBI Agent Jack Schafer once wrote a book about the techniques FBI agents use to quickly befriend people and get them to open up to the agent. For FBI agents, building relationships …
I’m often asked, “Matt, O Wise One, what is the difference between Thought Leadership and content marketing?” “Pfft. You think I don’t know?” “No, it’s just that I don’t know…” They’re getting sort of confused by this point. That’s when I whip this one out… “One of the two things in your question is written …
Frank Capra was responsible for some of the best movies of the 1920’s, 30’s, and 40’s. Stuff like “Mr. Smith Goes to Washington,” “It Happened One Night,” and “It’s a Wonderful Life.” He gave us some of the best advice about not only movie-making, but also Thought Leadership, in his autobiography, “The Name Above The …
Are you sitting down? I hope so, because I’m going to share something that is scary. A quarter of American adults say they haven’t read a book (in any format) in the past year. Does that matter? Yes, but only if you want to be successful. “In my whole life, I have known no wise …
I’ve always loved that phrase. “Living rent-free in their head.” And as a Thought Leader, it’s an essential. What I mean when I say “live rent-free in their head” is that they’re thinking about you even when they’re not consuming your content or communications. When you’re doing it right, your followers are running everything about your …
NOTE: Between writing this article and publishing it, I’ve learned that, in response to the criticism from everyone — from Salman Rushdie to Queen Consort Camilla — the “classic” versions will still remain available from Penguin, alongside the newer Puffin versions. Point still stands. I’ve waited a week to see if maybe I could let …
I Can’t Avoid This Roald Dahl Situation Any Longer… Read More »
The other day, I was thinking about how to make yourself irreplaceable. …That’s the subject of this month’s issue of Authority Gold. (You can register to get it at EducatedAuthority.com/newsletter …free, no charge.) I don’t have the time or space here to get into everything covered in a multiple-page monthly newsletter, of course, but maybe …
If I could harness and store just .0001% of all the energy people use suppressing themselves so they can fit into “polite society,” I don’t think I’d ever need to buy a gallon of gas again. Most people keep their misery hidden, not realizing how common the feeling is. In spite of that, people crave …
I love learning. I hope you do, too. I’ve tried all the different “Personal Knowledge Management” systems to try and be as efficient as I can. Evernote, Notion, Obsidian… I’ve used most of them. I’ve built my “second brain,” “my digital brain,” and even my “slip box” full of index cards. But the one guiding …
Don’t worry, it’s not what you think… Don Rickles was one of the most successful comedians of the last 100 years, and he had a great quote about how to stand out as a performer. He said, “When you stand alone and sell yourself, you can’t please everyone. But when you’re different, you can last.” …