The Authority Bookshelf

14 Books to Help You Build Thought Leadership, Impact, and Profit

by Matt Gordon, the Authority Muse

As experts go about the business of becoming and being a “Thought Leader,” they quickly realize that it takes more than an expertise and a desire to teach and help. It also requires mastery of communication, persuasion, and psychology to build and influence an audience.

That’s where I come in. I help people become not just an Authority, but… (wait for it)… an Educated Authority.

I’ve distilled this list down to 14 books that are the most important and useful books about building, maintaining, and influencing an audience. They are books that every Thought Leader should read.

Movements & Propaganda

Authority Archetypes

Selected biographies of the Authority Archetypes most applicable to your style.
Take the Authority Archetype Quiz for the full list.