Are you an Expert, an Authority, or Thought Leader? Learn the differences, how to decide the best role for you, and how help people, create a legacy, and get paid for your expertise.
Every Thought Leader should read these 14 books. They are the most important and useful books ever written about building, maintaining, and influencing an audience.
An Authority Asset is used to bring intentionality and consciousness to authority building and thought leadership. Without Authority Assets, the job becomes harder, more expensive, and less certain.
When it comes to content marketing — the way we build an audience, establish authority, and promote our products and services — a lot of Thought Leaders just throw stuff at the wall on a fairly irregular basis and see what sticks. Why? Because although
(DISCLAIMER: This isn’t really about Joe Biden. At all.) My wife and I were on a Caribbean cruise last week. It’s one of the few times a year I totally unplug from news and social media. But one thing did cut through the noise: news
When I started assembling my list of Authority Archetypes — the thought leaders who would represent the recurring authority strategy patterns I’ve spotted over the past several hundred years — Abraham Lincoln was at the top of my list. Lincoln is the only Authority Archetype
“The only way to advertise is by not focusing on the product.” — Calvin Klein Isn’t this the truth… and it’s one of those things you just don’t get it until you finally get it. If you haven’t gotten it yet, I’ll try to help:
“There is a saying that every nice piece of work needs the right person in the right place at the right time.” — Benoit Mandelbrot A lot of would-be Thought Leaders have concerns because they feel like their audience has stopped growing or that the
“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” — Eugene O’Neill Your audience wants certain things from a Thought Leader, and you’d better not get confused about what they are. Chances are, you