The Educated Authority
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How To Become a Thought Leader

Are you an Expert, an Authority, or Thought Leader? Learn the differences, how to decide the best role for you, and how help people, create a legacy, and get paid for your expertise.

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The Authority Bookshelf

Every Thought Leader should read these 14 books. They are the most important and useful books ever written about building, maintaining, and influencing an audience.

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Start Building Your Authority Assets

An Authority Asset is used to bring intentionality and consciousness to authority building and thought leadership. Without Authority Assets, the job becomes harder, more expensive, and less certain.

Latest Articles

Is Joe Biden a “Propagandist?”

(DISCLAIMER: This isn’t really about Joe Biden. At all.) My wife and I were on a Caribbean cruise last week. It’s one of the few times a year I totally unplug from news and social media. But one thing did cut through the noise: news

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It’s Not About Your Stuff

“The only way to advertise is by not focusing on the product.” — Calvin Klein Isn’t this the truth… and it’s one of those things you just don’t get it until you finally get it. If you haven’t gotten it yet, I’ll try to help:

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Your Club Is Specific and Exclusive

“There is a saying that every nice piece of work needs the right person in the right place at the right time.” — Benoit Mandelbrot A lot of would-be Thought Leaders have concerns because they feel like their audience has stopped growing or that the

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More Than Information.

“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” — Eugene O’Neill Your audience wants certain things from a Thought Leader, and you’d better not get confused about what they are. Chances are, you

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