The Educated Authority

The Educated Authority Can Help You if...

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How To Become a Thought Leader

Are you an Expert, an Authority, or Thought Leader? Learn the differences, how to decide the best role for you, and how help people, create a legacy, and get paid for your expertise.

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The Authority Bookshelf

Every Thought Leader should read these 14 books. They are the most important and useful books ever written about building, maintaining, and influencing an audience.

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Start Building Your Authority Assets

An Authority Asset is used to bring intentionality and consciousness to authority building and thought leadership. Without Authority Assets, the job becomes harder, more expensive, and less certain.

Latest Articles

Everything Old Is New Again

If there’s one thing marketers know for sure, it’s that people find new things exciting. It’s why at least every few months, one of the things you regularly buy will have a “New! Improved!” label slapped on the packaging.  When you run into someone you

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The Money Is In The Details

Welcome to day four of “Making Your Stuff Cool.” To review, we covered the little-known “RADIO technique” on Monday, the Teenage Mutant Ninja Turtles tactic on Tuesday; Wednesday was about making predictions, and today is about details. We’ve all heard the saying that “the devil

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I Predict You’ll Find This Interesting

Welcome to day 3 of “Making Your Stuff Cool.” As previously discussed, I’m talking about driving up the interest of your audience by making your information “cool.” On Monday, we talked about the “Radio Test.” On Tuesday, we talked about combining the interests of your

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Is Joe Biden a “Propagandist?”

(DISCLAIMER: This isn’t really about Joe Biden. At all.) My wife and I were on a Caribbean cruise last week. It’s one of the few times a year I totally unplug from news and social media. But one thing did cut through the noise: news

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