The Educated Authority Can Help You if...
Are you an Expert, an Authority, or Thought Leader? Learn the differences, how to decide the best role for you, and how help people, create a legacy, and get paid for your expertise.
An Authority Asset is used to bring intentionality and consciousness to authority building and thought leadership. Without Authority Assets, the job becomes harder, more expensive, and less certain.
Welcome to day four of “Making Your Stuff Cool.” To review, we covered the little-known “RADIO technique” on Monday, the Teenage Mutant Ninja Turtles tactic on Tuesday; Wednesday was about making predictions, and today is about details. We’ve all heard the saying that “the devil
Welcome to day 3 of “Making Your Stuff Cool.” As previously discussed, I’m talking about driving up the interest of your audience by making your information “cool.” On Monday, we talked about the “Radio Test.” On Tuesday, we talked about combining the interests of your
When it comes to content marketing — the way we build an audience, establish authority, and promote our products and services — a lot of Thought Leaders just throw stuff at the wall on a fairly irregular basis and see what sticks. Why? Because although
When I started assembling my list of Authority Archetypes — the thought leaders who would represent the recurring authority strategy patterns I’ve spotted over the past several hundred years — Abraham Lincoln was at the top of my list. Lincoln is the only Authority Archetype