Are you an Expert, an Authority, or Thought Leader? Learn the differences, how to decide the best role for you, and how help people, create a legacy, and get paid for your expertise.
Every Thought Leader should read these 14 books. They are the most important and useful books ever written about building, maintaining, and influencing an audience.
An Authority Asset is used to bring intentionality and consciousness to authority building and thought leadership. Without Authority Assets, the job becomes harder, more expensive, and less certain.
Fasten your seat belt, because this is going to be a fun one. Last week, I talked about how in thought leadership, we make two sales: the first is the “sale” of your expertise, and the second is the actual product or service we sell.
I wanted to take this lovely Friday to talk to you for a moment about the business of thought leadership. Specifically, there is one thing that is very different about this business than other businesses. In thought leadership, we have two sales: The first sale
Here are the two most deadly words to Thought Leadership: “It depends.” As an expert, you know, of course, that oftentimes it does depend. And it depends on a lot of variables. After all, expertise is the land of, “trust me, it’s complicated.” But for
When it comes to content marketing — the way we build an audience, establish authority, and promote our products and services — a lot of Thought Leaders just throw stuff at the wall on a fairly irregular basis and see what sticks. Why? Because although
(DISCLAIMER: This isn’t really about Joe Biden. At all.) My wife and I were on a Caribbean cruise last week. It’s one of the few times a year I totally unplug from news and social media. But one thing did cut through the noise: news
When I started assembling my list of Authority Archetypes — the thought leaders who would represent the recurring authority strategy patterns I’ve spotted over the past several hundred years — Abraham Lincoln was at the top of my list. Lincoln is the only Authority Archetype